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Differentiate Differently

By: Jeffrey Pease

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Differentiate Differently

Differentiate Differently: What great brands understand about differentiation that others don't

Session Overview – At least half of startups are doing differentiation wrong! Learn to do it right!
Learn:
• How to cure “premature differentiation”
• When to market “Tesla” vs. when to market “car”
• The simple, powerful Differentiation Framework
Differentiation is powerful marketing weapon. Don’t shoot yourself in the foot!

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Instructed by

Jeffrey Pease
Marketing Advisor

Brand Messaging Expert | Startups to Fortune 100 | Sometime Songwriter

Jeffrey Pease has led hundreds of messaging engagements for Fortune 100 companies and startups throughout the world. During twenty years of technology marketing, Jeffrey served as Chief Marketing Officer of Medidata and AvePoint and Vice President at Oracle, where he founded the company's messaging team. Jeffrey holds BA and MBA degrees from Cornell University. He is also an award-winning songwriter, bringing structured creativity to his marketing work.

What people say?

“Jeffrey Pease is the Wizard of Messaging.”

-Fred Studer, Chief Marketing Officer, Tibco
Twenty years of experience across a wide range of B2B markets and technologies.

“Nobody has ever understood our business so quickly, so well as Jeffrey Pease.”

-Damon Tassone, COO, Intent Global
Uniquely cost-effective. Elevates all sales and marketing results.

“We were able to grow again with almost double digits over the last 4 quarters, and the whole basis for that has been the messaging we did with Jeffrey.”

-Donat Retif, CEO, MeteoGroup BV

Meet him on Linkedin

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Who is this Differentiate Differently for?
hot time to market differentiate different differentiation framework differentiation is powerful marketing weapon jeffrey pease mba differentiate differently
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